Birthdays, how each relationship feels, catch-ups, and person-linked tasks — a lightweight relationship hub for humans you care about, not a sales CRM.
You don’t need a pipeline for your friends — you need signals when someone’s slipping off your radar and tasks that respect real life.
You’re overloaded. People slip when life gets loud — not because you don’t care. A tiny system beats heroic memory every time.
Birthdays. Follow-ups after hard conversations. The cousin you meant to text after the job change. The mentor you owe an update.
Signals that say “check in soon,” logs that prove you showed up, tasks tied to real humans so “call Mom” isn’t a guilt blob — it’s a task with a face.
Start minimal — name + one signal — and deepen over time. The goal is sustainable care, not database perfection.
Contact fields, relationship health, catch-up history, and tasks linked to a person — so “stay close” becomes concrete actions on your board.
Parents juggling extended family, founders who forget which investor they promised what, remote workers whose social muscle atrophied — anyone who wants intention without turning friendships into OKRs.
Apple Contacts holds numbers. Salesforce holds deals. BM holds relationship reality next to the rest of your life.
When your habits, tasks, projects, money, and people share one system, reviews stop being theater and start changing behavior. No credit card to explore the core — upgrade when you outgrow the free limits.
